Performance. Life. Style.

“The rewards of golf, and of life too I expect, are worth very little if you don’t play the game by the etiquette as well as by the rules.”
Bobby Jones
Bobby Jones sitting in chair

GENUINE.

HONORABLE.

RESPONSIBLE.

RESPECTFUL.

In the 1925 U.S. Open, Bobby Jones called a penalty on himself (Rule 18-2) that ultimately cost him the title. No one saw his ball move but him. For Jones, that was enough. This was an authentic southern gentleman with outstanding character. GENUINE. HONORABLE. RESPONSIBLE. RESPECTFUL. Core values the world could use a lot more of right now.

These are the same values our company is built around. Every day, with every item on our To-Do List, reaching for the benchmark established by our namesake. An unwavering pursuit of excellence in our products. A commitment to a world-class customer experience. A passion for the hard work it takes to be great. A desire to be a positive influence in our community.

We make sportswear as part of a tribute to the legacy of Bobby Jones. Will our shirts make you a better man? Unquestionably, no. Only you can do that. What we hope to do is make you think when you see that Rule 18 shield. Think about your legacy and who you want to be. Think about who you are when the world is watching, and most importantly, when no one is watching.

Now imagine a vibrant Bobby Jones, walking away from competitive golf after winning the Grand Slam in 1930 and walking straight into today’s era. Rule 18 represents this vision. A perfect blend of versatile performance, classic inspiration and contemporary style. A tailored fit with a slimmer look for the modern man of style.

AUTHENTIC. PASSIONATE. DRIVEN.

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